PDF Download Nudge: Un pequeno empujon (Nudge: Improving Decisions About Health, Wealth, and Happiness) (Pensamiento / Taurus) (Spanish Edition)By Ri
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Nudge: Un pequeno empujon (Nudge: Improving Decisions About Health, Wealth, and Happiness) (Pensamiento / Taurus) (Spanish Edition)By Ri
PDF Download Nudge: Un pequeno empujon (Nudge: Improving Decisions About Health, Wealth, and Happiness) (Pensamiento / Taurus) (Spanish Edition)By Ri
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Somos propensos a cometer errores. Cada dia tomamos decisiones sobre temas tan vitales como la educacion de nuestros hijos, nuestras inversiones, nuestra dieta o nuestras hipotecas. Desafortunadamente, muchas veces nos equivocamos. Esto se debe a que, como seres humanos, nos dejamos influir por una serie de percepciones erroneas que nos llevan al desacierto. El concepto de nudge, literalmente un pequeno empujon, sirve de base a las originales y eficaces propuestas de Thaler y Sunstein para revertir esta tendencia. Figuras de la talla de Barack Obama ya estan adoptando estas medidas. Se trata de que las personas y las instituciones, tanto privadas como publicas, se esfuercen de forma consciente en orientar nuestras decisiones de modo que mejoren nuestras vidas. Impulsos leves, a menudo invisibles, para incentivarnos sin mermar nuestra libertad de eleccion.
- Amazon Sales Rank: #1519098 in Books
- Brand: Brand: Taurus
- Published on: 2011-03-30
- Original language: Spanish
- Number of items: 1
- Dimensions: 9.50" h x .84" w x 6.00" l, .88 pounds
- Binding: Paperback
- 336 pages
- Used Book in Good Condition
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