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Reframing Business: When the Map Changes the LandscapeBy Richard Normann
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In 1983 Richard Normann published the world's first book presenting an integrated framework on the management of service producing companies. Now he provides a new approach to strategy: an original way to think about organisations and create a different future. In this demanding but rewarding book he shows that providing organisations are prepared to rethink the way they do business they can occupy the competitive high ground of the future. To do this they must transform concepts and frameworks into action.
* Provides new business models.
* Shows companies how to reframe their business and take advantage of the opportunities created in the space of "unbundling and rebundling".
- Sales Rank: #1498352 in Books
- Published on: 2001-07-06
- Original language: English
- Number of items: 1
- Dimensions: 9.13" h x .94" w x 6.32" l, 1.40 pounds
- Binding: Hardcover
- 352 pages
Review
[an] insightful and illuminating book where complex theoretical issues and questions are integrated... -- International Journal of Service Industry Management, May 2004
"&well worth reading&" -- Long Range Planning
"...[Normann] is provocative, original and bold. This is a book to be stimulated by." -- (Technovation)
“… [an] insightful and illuminating book where complex theoretical issues and questions are integrated...” (International Journal of Service Industry Management, May 2004)
"...fine book..full of wisdom and experience, a beautifully written work., the business person who reads this book will not only be better at business but at life as well." (GNB Global Business Network, July 2001)
"...[Normann] is provocative, original and bold. This is a book to be stimulated by (Technovation)
"…well worth reading…" (Long Range Planning)
From the Inside Flap
'Globalization is truly feasible but rarely has there been such an enormous gap between what is possible and what is cultural reality. Ironically, the enormous opportunities that exist today, as well as the extraordinary possibilities of success or failure lie within this gap With the new technologies now available, almost anything is possible from an operational standpoint ( the limits lie solely in our consolidated habits, our mind sets and our culture).
Truly extraordinary for the importance of its theme, no less than for its author, this book addresses the central challenge which leaders face today in terms of their ability
* to provide a valid vision of the future translated into precise objectives through the reframing of the business system and the creation of value in the new competitive context
* to assure a process of reframing the mind set of the company people necessary to translate this vision and these objectives into results and to bring about a new reality through this reframing effort'
Alfredo Ambrosetti, Chairman Ambrosetti Group
Recognized by his peers as one of the leading management thinkers of his time, Richard Normann takes a new approach to strategy and provides an original way to think about organizations and create a different future.
In this demanding, but rewarding book, he shows that providing organizations are prepared to radically rethink the way they do business they can occupy the high ground of the future
From the Back Cover
'If you are looking for a quick-fix solution, this is not the book for you. If you are looking for a light read, to rest your mind for a while, this is not the book for you. But if you are willing to think rigorously and seriously about how to help your organization imagine and realize its future, and if you are willing to be challenged so as to broaden your personal perspective and intellectual bandwidth then this is a book you cannot miss.' - Sumantra Ghoshal, Professor of Strategic and International Management, LBS
'A highly original scholar and consultant has written a book full of new ideas on the requirements for future organizations as they aspire to excellence. Normann writes with clarity and provides concrete illustrations about such important topics as leadership, strategy, measuring performance, and generating innovation.' - Chris Argyris, Harvard Business School, Monitor Company Group, L.P.
'Richard Normann has the astonishing ability to make you think quite differently about problems and issues that you thought you'd been entirely familiar with for years. His insights are exciting and eye-opening. A must for people who think about business.' - Wally Olins, Co-founder of Wolff Olins
'I personally know may leading figures both in the academic world and in the business community, but it would be hard for me to think of someone more capable than Richard Normann of dealing with an issue of vital importance in such a clear, profound, broad, interesting and illuminating approach.' - Alfredo Ambrosetti, Chairman, Ambrosetti Group
'Over the years Richard Normann has made major and fundamental contributions to the Strategy literature, based on years of experience over a broad spectrum of organizational situations. His unique insights have enabled him to become a keen observer of the business environment, pointing to weak signals that over the years have proved to be the early manifestations of major trend breaks. In this book he brings these strands together into a personal synthesis of his vast experience and insight. This book overviews the lifework of one of the foremost strategic thinkers of our time. Ignore at your peril.' - Kees van der Heijden, Professor of Strategic Management, Strathclyde University, Co-founder of GBN
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